Quicken Loans launched Rocket Mortgage in November 2015, spent billions since that time building the Rocket brand name, unseated Wells Fargo this past year as America’s top shopping mortgage lender, redid the Rocket brand name in 2010, and rolled up all customer finance divisions associated with company into Rocket-named brands.
So it is not surprising the $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding.
The brand new title is Rocket Mortgage Fieldhome, and also this would probably bring Quicken Loan’s branding journey back to where it started.
Fast history from the Quicken Loans brand name:
Dan Gilbert founded the company as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding in order to become Quicken Loans. In 2002, Gilbert purchased the ongoing business back from Intuit but has held licensing the Quicken Loans brand name from Intuit every one of these years.
Meanwhile they spend approximately half a billion per year to fuel the Rocket brand name, and now we’ve got this week’s Rocket branding move with the Cavs arena, which Gilbert additionally owns.
It seems like a tremendously progression that is logical Rocket changing Quicken Loans—maybe earlier than we think. Continue reading “Will Quicken Loans rebrand to Rocket just Mortgage currently?”